Since the early 1940s, our grandfather, Don Luis Felipe Jaime, was a man who understood the true meaning of value. To the community, he was a respected banker. To his family, he was the architect of a legacy built on friendship, tradition, and the belief that true wealth is measured in the bonds we build and the moments we share.

Discipline guided his daily work as a banker, but his heart belonged to the people he served. He dedicated his life to offering guidance and opportunities so that families could thrive, valuing human connection and shared tradition above any financial transaction.
It was this balance between responsibility and warmth that inspired the name we chose, a tribute to our grandfather himself and the values he lived by.


For our grandfather, tequila wasn’t just a drink; it was the center of the table where family became community. We carry that spirit forward, offering you the same excellence he brought to every hand he shook and every glass he poured.